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Daniel Kahneman’s “Thinking, Fast and Slow”: Lasting Impact on Market Researchers

For me, as a market researcher, I found the book both inspirational and practical. Its many examples lend credibility to its conclusions, and I have found myself referring to the cited experiments on many occasions. My copy’s pages are dog-eared and covered in notes. If you haven’t had a chance to read it yet, here are some reviews, as summarized by Research Rockstar intern Audra Kohler.

June 24, 2013 No Comments

Jeffrey Henning & Kathryn Korostoff Are Going to Camp

Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…

June 3, 2013 No Comments

Why “Marketing” is Hard for “Market Researchers”

Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?” It does strike one as odd—that a profession so driven to understand customer attitudes and behaviors, can’t seem to apply the discipline for its own marketing—and ultimately revenue-generating—benefit.

May 22, 2013 No Comments

Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning]

I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of the sites of its publisher partners … [Guest post by Jeffrey Henning of Researchscape]

April 30, 2013 1 Comment

“Cheap, fast or good. Pick any two.”

Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and so on…

April 15, 2013 No Comments