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Unilever Accreditation Program for Qualitative Research Suppliers

…Since the industry isn’t there yet, a client-side organization has stepped in to protect its own investments. Unilever uses qualitative research heavily, and its leaders need to be confident in the quality of market research used to make informed decisions. They are apparently willing to incur what must be significant costs to operate this program. I don’t think anybody can argue with the intent.

November 5, 2012 3 Comments

The Best Market Research Articles of 3Q 2012

No time to keep up with the various market research publications to find the gems?  We’ve done the work for you. Here are our picks for the best market research

October 23, 2012 No Comments

Sample Size for Market Research Surveys: How Big Is Big Enough?

Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.

October 4, 2012 No Comments

Surfing Lessons for Market Research Survey Designers

In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…

September 4, 2012 No Comments

When Breaking Up (Market Research Interviews) is Hard to Do

Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.

August 28, 2012 No Comments