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For Market Research Career Success, Embrace “Less is More”

In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.” The article points to the strength of this wisdom through ancient proverb and more recently by quoting Jim Collins, who apparently observed that, “A great piece of art is composed not just of what is in the final piece, but equally important, what is not. It is the discipline to discard what does not fit…

January 27, 2013 2 Comments

What Market Research Job Titles Will Fade Away?

Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?

January 15, 2013 No Comments

When Do Market Research Clients and Suppliers Work Best Together?

As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away from recycled platitudes about client-supplier relationships and make real change? When do market research agencies and clients work best together? Perhaps when …

December 21, 2012 No Comments

Unilever Accreditation Program for Qualitative Research Suppliers

…Since the industry isn’t there yet, a client-side organization has stepped in to protect its own investments. Unilever uses qualitative research heavily, and its leaders need to be confident in the quality of market research used to make informed decisions. They are apparently willing to incur what must be significant costs to operate this program. I don’t think anybody can argue with the intent.

November 5, 2012 3 Comments

The Best Market Research Articles of 3Q 2012

No time to keep up with the various market research publications to find the gems?  We’ve done the work for you. Here are our picks for the best market research

October 23, 2012 No Comments
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