Remarkable Researchers understand that markets change—sometimes quickly. And often more quickly than do companies. The implication for remarkable research is twofold:
Remarkable research distinguishes between conclusions, hypotheses, and “directional” results—and is precise about which is which.
While it may seem obvious to you as a market researcher, it is not always clear to the audience. The person receiving the research results often makes assumptions, which may be incorrect
Sure, the fresh insights from your thoughtfully executed project are great—but they will carry more power if they are supported by additional sources. Your audience will have much more confidence…
Embrace Crowdsourcing As A Market Research Option Two categories of software tools are available to turn crowdsourcing into a practical market research option: idea management platforms and prediction markets. While
Sometimes this means that the remarkable researcher has to be tough. You may have to say “no,” diplomatically of course, to the client who wants too much from a single market research project.
