Market research exists on a continuum ranging from “quick and dirty” to “meticulous and complete.” And these days, there are some quick and inexpensive methods that aren’t that “dirty” at all….when big budgets and long timelines aren’t an option, useful information can still be gathered using creative methods.
Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.
Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the Right Answers Remarkable Research isn’t just about asking the right
Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were
Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology
“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and
