A Razzie Award for Online Surveys?

Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?

Survey Template: Gauging Brand Perception

What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’

Market Research Myopia: What the Industry Isn’t Seeing in its Own Research

“Market research firm releases pet ownership study: Forgets to survey people who own cats.”

Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?

It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.