Preparing to Fire Your Market Research Company (Part 3 of 3)

… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…

A Razzie Award for Online Surveys?

Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?

Survey Template: Gauging Brand Perception

What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’