Can You Think of at Least 3 Market Research Career Path Scenarios?

Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a year or two ago.

To help market research and insights professionals refresh their career plans, I recently hosted a 2-part YouTube/podcast series on career path scenarios. If you missed Part 1, no worries, I’ve included that info below.

So why are things changing? Is it because “big data is killing market research”? No, and that whole big data versus market research argument is misinformed.

Big data is just…data. And today’s business decision makers have many data sources to pick from, including data “big and small.” The real question is: do business decision makers believe that big data is a better choice for their needs than is market research? The answer is “it depends.” It varies based on specific objectives, contexts, budgets and timelines. Business decision makers are increasingly data type-agnostic. So we need to be as well.

The good news: market researchers can evolve for a world where there are many data sources about customer needs and behaviors. How? The first step is to make some careful choices about current career path options. That step will help reveal what new skills you may need to develop. In my most recent Conversations for Research Rockstars, I lay out some key career path scenarios for your consideration.

Check out this 2-part series and see for yourself: do one of these scenarios resonate with you and align with your personal interests and talents? Part 1 and Part 2 are available on YouTube and iTunes.

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