Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.
Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research
Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.
Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500
10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal… Continue reading 10 Things Great Market Research Project Managers Do
… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…
As you begin to reconsider your mix of outsourced vs. buy amoxil online buy amoxil no prescription generic in‑sourced market research, it is easy to get swayed by the very… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. buy albuterol online https://petalk.com/scripts/new/albuterol.html no prescription There are four primary reasons… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).
