While at the Marketing Research Association’s First Outlook conference this past week, I listened to some interesting stories from people using their online communities as both research and marketing vehicles. This dual-purpose approach leaves me feeling, quite frankly, conflicted. And a little ignorant; apparently this is a widespread practice. Until now, I had thought most communities were primarily focused on listening to customers to uncover…
In Search of Useful Market Research Displays: Don’t Forget Venn Diagrams. Bored with bar and pie charts? Maybe it’s time to rethink the types of graphics you are using to display key research findings.
One graphic display that makes rare appearances in market research reports is the classic Venn diagram. It’s a wonderfully intuitive way to show overlapping groups. Attributed to John Venn, the Venn diagram was first introduced in 1880.
People like contests. I don’t know why. Must have something to do with why so many people like gambling.
People generally don’t like surveys. And it’s getting worse. How I long for the days when 20% response rates were considered “low.”
I recently had the opportunity to serve as a guest speaker for a Vovici webinar titled, “It’s Greek to Me: Multilingual Surveys.” It’s a great topic, and one that researchers… Continue reading Essential Tips for Market Research in Multiple Languages
A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.
You’ve just spent weeks, maybe months, conducting some primary market research for your internal colleagues. Your happily deliver the end results. buy valtrex online valtrex no prescription And instead of… Continue reading Why Internal Clients Ignore Market Research Results
If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.
In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.
You’ve just spent weeks, maybe months, executing a great primary market research project. buy amoxicillin online amoxicillin no prescription You created a final report that just sings (insert angel chorus… Continue reading Why Won’t They Read the @#%! Research Report?!
I feel for Market Research Managers in charge of Brand Awareness trackers. It’s not as easy as it used to be. As the number of means by which brand awareness and familiarity are influenced increases, our ability to measure their impact becomes more difficult. Sure, you can still efficiently measure absolute awareness levels, but how useful is that if you don’t know what is driving them?
