The market researcher who clings to conventional surveys and focus groups like a life raft on a turbulent sea is going to drown. Those who judiciously add various social media and ethnographic-based methods along with some of the other fabulous new qualitative research tools out there will be able to navigate through the storm—and best help clients choose the methods (or mix) for their unique needs.
Talking to competitors’ customers is a great form of market research and it is surprisingly feasible in many markets.
Have you found yourself needing to forecast a new product’s adoption potential? Sales volume by region for the next 3 years? How about the potential upside of a new distribution… Continue reading In Uncertain Times, Embrace Scenario Planning
Do you need a little help identifying places where potential savings may exist in your market research budget? If so, here are some great questions to ask.
Q: Our market research budget has been slashed. The greatest impact is on our Customer Satisfaction tracker, which we had to reduce from once a quarter, to once a year.… Continue reading When Market Research Budgets are Cut, Leverage Your Customer Advisory Council
Market Research is a big investment: taking the time and money to do it right. So how can you make that go/no go decision with confidence? Complete these 4 easy tasks and you’ll be in good shape.
These days, keeping employees motivated is no small task. Between workplace financial concerns, and ones at home, people become discouraged, even apathetic. So now is a great time to think… Continue reading Igniting Employee Passion Through Deep Customer Insights
I was talking with a long-time business friend the other day about a qualitative market research project he has underway, and how it is imploding on him. He was frustrated… Continue reading “Help! My Market Research Project is Imploding!”
