As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do… Continue reading When “One” is Not Enough: How Mixed-Mode Data Collection Can Amp Up Your Survey Research
I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people… Continue reading Market Research Policies: Gotta Leash That Dog
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft… Continue reading A Realistic Look at Survey Research Report Automation with Expert Jeffrey Henning
As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include… Continue reading Identifying & Communicating Research Participant Emotions
Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied… Continue reading Amp Up Your Data Quality in 20 Minutes
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these… Continue reading Is it Really Necessary to Pre-Test our Questionnaires?
Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important… Continue reading Top 10 Email Etiquette Tips for Market Researchers
[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates
