In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.” The article points to the strength of this wisdom through ancient proverb and more recently by quoting Jim Collins, who apparently observed that, “A great piece of art is composed not just of what is in the final piece, but equally important, what is not. It is the discipline to discard what does not fit…
Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?
Since we’ve just completed an election cycle, with its flood of political polling data, let’s take a look at what market researchers can learn from our not-too-distant cousins: political pollsters….
No time to keep up with the various market research publications to find the gems? We’ve done the work for you. Here are our picks for the best market research… Continue reading The Best Market Research Articles of 3Q 2012
Is it mean for me to critique ESOMAR keynote speakers? Or as someone who is passionate about prompting market research best practices, is it just good, healthy “tough love”?
Making business decisions is often a go or no-go situation. Typically, it’s not about choosing to wade up to your knees; it’s about either jumping in or staying on dry… Continue reading To Jump or Not to Jump? Four Simple Tasks to Complete Before Committing to A Custom Market Research Project
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.
Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
This new eBook is a compilation of nineteen essays on market research best practices, as appeared in this blog. I decided to compile them and add a bit of cohesion to create a market research reference resource for anyone planning or managing market research projects.
