Sometimes this means that the remarkable researcher has to be tough. You may have to say “no,” diplomatically of course, to the client who wants too much from a single market research project.
Remarkable Research Can Result in the Potential for Remarkable Publicity Fresh research is excellent fodder for press releases. The media love pretty charts, cool graphs (especially when they come with… Continue reading Principles of Remarkable Research: Part 14 of 20
A simple approach is often a kinder approach for online survey participants, which means they will be likely to participate in your next research request (you don’t want customers who receive your research requests to think, “Oh no! Not again! These surveys are nightmares!”). Here are two examples:
Remarkable Research is Polite A noticeable use of manners goes a long way when practicing remarkable research. Remember to be respectful of those who are participating in the research; an… Continue reading Principles of Remarkable Research: Part 12 of 20
Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an industry, product category, etc.) to forget that others don’t use the same language to discuss the same topics.
One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights
Remarkable research is not about replacing well-tested, proven methodologies (such as surveys and focus groups). It’s often about augmenting them. Alas, I see many cases where people eagerly embrace the “hot-new-thing.” I understand the temptation:
Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and… Continue reading Principles of Remarkable Research: Part 7 of 20
