In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
I’ve come up with a few scenarios that could result if online surveys with non-customer populations became impossible tomorrow. Imagine: you can still reach your customers for research, but what about the rest of the world? What if you could no longer reach qualified, non-customer groups in a quantitative way? If the lists and panels were no longer available or the response rates dropped to .0005 percent, what would the impact be on your market research needs and investments?
In a crowded marketplace, how can market research help your company stand out? By doing things your competitors aren’t daring enough to try. So let’s have some fun.
I feel for Market Research Managers in charge of Brand Awareness trackers. It’s not as easy as it used to be. As the number of means by which brand awareness and familiarity are influenced increases, our ability to measure their impact becomes more difficult. Sure, you can still efficiently measure absolute awareness levels, but how useful is that if you don’t know what is driving them?