I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of the sites of its publisher partners … [Guest post by Jeffrey Henning of Researchscape]
How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points. “Please rate your satisfaction on a scale from 1 to 5, with one representing ‘not at all satisfied’ and five representing ‘extremely satisfied’.” Sometimes, though, you may see a 7-point scale instead of 5. Is 7 points an improvement? How about 11? Is higher resolution better? The answer is, “that depends”.
Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.
In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
