If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While… Continue reading Perceptual Maps – Turning Qualitative Data Into Clear Insights
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity
Global market research is susceptible to many types of analysis bias, and three of the big ones are confirmation bias, inattentional blindness, and cultural bias. While many forms of bias… Continue reading Avoiding Analysis Bias in Global Research Studies
We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Continue reading Unveiling the Future: 10 Ways AI Can Impact Market Research Careers
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Market Research 101, Data Fluency, QRE 201 & More
