eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice,… Continue reading Article Synopsis: “Training Needs in Survey Research Methods: an Overview”
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.
Structured analysis also minimizes the risk of researcher bias. Don’t think it exists? There are actually several known forms of researcher bias, including Positive Bias and Inattentional Blindness.
Our recommendation is to use both approaches. Using both an unstructured and a structured approach…
