All of the well wishes we give and receive this time of year has me thinking. From a market research context, what am I wishing for everyone in the new year?
All of the well wishes we give and receive this time of year has me thinking. From a market research context, what am I wishing for everyone in the new year?
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?
I’d like to share a little market research fun. And what’s more fun than a crossword puzzle? I have crafted a market research crossword puzzle; it was fun to make, and I hope you enjoy it.
Best Speaker: Dawn Lacallade from ComBlu. For content, delivery style and just being so refreshingly honest.
Most (delightfully) unexpected content: Kelley Styring’s presentation on the One-armed Dove Hunt, which is a core piece of research for her current project, “The One-handed World.”
Most amusing: This award goes to the Shopping Track. Apparently, research on shoppers is a rather slippery topic; I heard contradictory data from 3 Shopper Track speakers. I won’t name names. But I sat in on 3 sessions…
…mplying that all in-house research is “bad” is as ridiculous as asserting that all agency-led research is “good.”
The day I beat my data to death: I poked it, pulled it, pummeled it. I sliced, slashed and skewered it. I tore it up into a thousand pieces and glued it back together into a Frankenstein mess. I abandoned it. I restarted from scratch. Seven times. I created 43 new variables, each of them a total waste. It wasn’t analysis any more; it was an act of violence.
