If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board… Continue reading Streamlining Market Research with Effective Top-Lining Reporting
We’re exploring something new and would love your feedback! Our team has been experimenting with YouTube shorts—those quick, 1-minute videos—to see if they’re useful for Research Rockstar students and the… Continue reading Feedback Wanted: Are YouTube Shorts Effective for Research Rockstar’s Community?
Planning your first multinational market research study? That’s fantastic! Global market research is thrilling—what insights professional wouldn’t love uncovering insights that can make a company truly customer-centric on a global… Continue reading How to Rock Your First Multinational Market Research Study
As a Market Research & Insights professional, you’re juggling more than just projects—you’re juggling people. Executives, other researchers, data wizards, consultants, vendors… the list goes on. And each of these… Continue reading Wrapping Up: How Fluent Are You in Market Research & Insights Acronyms?
Here’s a powerful tip that many of our Research Rockstar students love: use frameworks like SWOT analysis in your research reports. While it’s typically associated with business strategy, and perhaps… Continue reading How Frameworks Like SWOT Can Transform Your Market Research Reports
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3… Continue reading Master the Year-End Rush: 3 Job Aids to Streamline Your Market Research Meetings
As Market Research & Insights professionals, many of us thrive on the excitement of methodology planning, data analysis, and that “on stage” moment when we present our findings. Those are… Continue reading 21 Essential Client & Sales Communications Acronyms for Market Researchers
Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research,… Continue reading 20 Essential Marketing and Business Strategy Acronyms for Market Researchers
For Market Research & Insights professionals conducting survey projects, you’re probably already familiar with the importance of sampling and demographics in shaping accurate results. However, navigating the complexities of these… Continue reading 15 Essential Market Research Sampling and Demographics Acronyms
