Survey research isn’t getting any easier. Low participation rates, distracted respondents, fraud, and AI-driven FUD (fear, uncertainty, doubt) are just a few of the hazards researchers face today. And yet,… Continue reading Dodging Survey Research Potholes: Are You Stuck in the Slow Lane?
Good news, Research Rockstars! You asked, and we delivered. Our brand-new 6 Steps to Successful Conjoint Projects job aid is packed with practical guidance to help you design successful conjoint… Continue reading New Conjoint Analysis Job Aid!
Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.… Continue reading Speed vs. Accuracy in Qualitative Research: Avoiding the Trap of “Faux Quant”
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,… Continue reading Elevating Market Research Reports: The Power of Descriptive Slide Titles
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board… Continue reading Streamlining Market Research with Effective Top-Line Reporting
As market research and customer insights professionals, we’ve all been there. You deliver a project with bold opportunities that could truly set your client or company apart. You uncover hidden… Continue reading Using Research to Embrace Hidden Strengths
As Market Research & Insights professionals, we’ve all faced those moments when tough truths—like low customer satisfaction scores or unfavorable brand perceptions—need to be shared. Delivering survey findings can make… Continue reading Delivering Tough Findings in Market Research: Turning Bad News into Opportunity
Planning your first multinational market research study? That’s fantastic! Global market research is thrilling—what insights professional wouldn’t love uncovering insights that can make a company truly customer-centric on a global… Continue reading How to Rock Your First Multinational Market Research Study
As a Market Research & Insights professional, you’re juggling more than just projects—you’re juggling people. Executives, other researchers, data wizards, consultants, vendors… the list goes on. And each of these… Continue reading Wrapping Up: How Fluent Are You in Market Research & Insights Acronyms?
