Upcoming Research Rockstar Classes in April

We have 7 amazing courses available for April, starting at just $100!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in April

New Writing Bootcamp for Market Research & Insights Professionals

If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important?  I’d say, very important. With fewer words, those words really have to shine. And of… Continue reading New Writing Bootcamp for Market Research & Insights Professionals

Upcoming Research Rockstar Classes in February and March

We have 13 amazing courses available for February and March, starting at just $125!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the… Continue reading Upcoming Research Rockstar Classes in February and March

[Big News] New Market Research eLearning Options for Ultimate Flexibility

Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018.  28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news!… Continue reading [Big News] New Market Research eLearning Options for Ultimate Flexibility

Upcoming Research Rockstar Classes in January

We have 10 amazing courses available for January, starting at just $100!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in January

Want an Insights Association Credential? Your Past Training Applies!

I have great news.  You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!

Building a Strong Foundation in Survey Research

Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not everyone who does survey research needs to know SPSS. buy… Continue reading Building a Strong Foundation in Survey Research

3 Ways to Structure Quantitative Market Research Reports

Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports

Does the Net Promoter Score Help or Hurt Your CX Program?

Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost… Continue reading Does the Net Promoter Score Help or Hurt Your CX Program?

8 Qualitative Market Research Methods For Your 2018 Projects

Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses.  And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects