Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports
Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost… Continue reading Does the Net Promoter Score Help or Hurt Your CX Program?
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects
We have 5 amazing courses available for December, starting at just $125! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Last Call for 2017 Market Research Training
Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because… Continue reading Will Your Survey Research Get Discredited?
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly… Continue reading Is Market Segmentation or Customer Satisfaction Research in Your Future?
Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?
Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. buy xifaxan online xifaxan no prescription… Continue reading How to Amp Up the Insights Content in Your Deliverables
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis
Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses
