Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? buy nolvadex online buy nolvadex no prescription generic You aren’t alone. Analysis and reporting… Continue reading Up the Quality of Your Qualitative Data Analysis
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography
Are you designing a questionnaire for a survey project, but don’t know where to start? buy clomid online clomid no prescription We can help. Our upcoming class, 10 Point Checklist… Continue reading 10 Point Checklist for Questionnaire Design
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check… Continue reading Becoming A Data-Fluent Market Researcher: Part 2
Were you ever excited for an upcoming job interview? buy xifaxan online xifaxan no prescription Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few… Continue reading Market Research Interviews: Can They Be Stress-Free?
Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to… Continue reading Becoming A Data-Fluent Market Researcher: Part 1
Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us… Continue reading PRC Exam Prep: A Refresher for Market Research Pros
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports. Please note that this class will have pre-reading and homework assigned.
The basics of quantitative analysis are attainable, even if you are new to the topic. This beginner-level course will teach you where to start your quant data analysis for survey research projects, how to get the most from frequencies and crosstabs, when to consider and plan for predictive analytics, how to work with data analysts and statisticians, and much more.
It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.… Continue reading The Importance of Scale Selection in Questionnaire Design
