Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to… Continue reading Becoming A Data-Fluent Market Researcher: Part 1
Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us… Continue reading PRC Exam Prep: A Refresher for Market Research Pros
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports. Please note that this class will have pre-reading and homework assigned.
The basics of quantitative analysis are attainable, even if you are new to the topic. This beginner-level course will teach you where to start your quant data analysis for survey research projects, how to get the most from frequencies and crosstabs, when to consider and plan for predictive analytics, how to work with data analysts and statisticians, and much more.
It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.… Continue reading The Importance of Scale Selection in Questionnaire Design
…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.
Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take… Continue reading Stepping Up Your Qualitative Skills
Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when… Continue reading Be Your Client’s Best Resource
