It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.… Continue reading The Importance of Scale Selection in Questionnaire Design
…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.
Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
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What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take… Continue reading Stepping Up Your Qualitative Skills
Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when… Continue reading Be Your Client’s Best Resource
Focus groups can be amazing – yielding fresh, rich, customer insights. buy singulair online singulair no prescription They can be frustrating, ending up with a “data point of 1 =… Continue reading Focus on Insights
The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has… Continue reading How are your Excel skills?
“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?
Before I started working for Research Rockstar, I was a client! buy cymbalta online buy cymbalta no prescription generic When I needed to get my staff on the same page… Continue reading Need help with questionnaire programming?
