How Are You Measuring Satisfaction?

Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in… Continue reading How Are You Measuring Satisfaction?

I’m Watching You

“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. buy amoxicillin online buy amoxicillin no prescription generic She was talking about… Continue reading I’m Watching You

Savvy Survey Scale Selection

Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.… Continue reading Savvy Survey Scale Selection

Be Prepared

It happens. You’re humming along doing your work and *ding* a project lands in your inbox that you didn’t see coming. Not an uncommon occurrence, right? buy suhagra online buy… Continue reading Be Prepared

In the Wild

No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time… Continue reading In the Wild

What Language Should I Learn?

Python, C#, PHP, C, C++, Java, Perl, D3, R, Ruby, Swift, Go, and more… The list of programming languages reads like alphabet soup, and every year a new language seems… Continue reading What Language Should I Learn?

Stressed over Satisfaction?

Let’s engage in a little “stress test”. buy xenical online xenical no prescription When you think of customer satisfaction research, do you: Wonder how your organization will actually use the… Continue reading Stressed over Satisfaction?

Excel-lent!

Do you have a favorite job interview question? Some like the Google-ish interview questions like: “How many ways can you think of to find a needle in a haystack?” Others… Continue reading Excel-lent!

Use Dashboards to Stand Out

I recently sat in on a research presentation, and at the conclusion of a thorough PowerPoint presentation with excellent data analysis and many actionable thought-starters, the senior executive approached the… Continue reading Use Dashboards to Stand Out

Measuring Customer Lifetime Value

We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value