Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be… Continue reading Behavioral Economics: It’s your choice…or is it?
Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be… Continue reading Behavioral Economics: It’s your choice…or is it?
What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According… Continue reading Zillow, John Deere and Facebook Use R, Do You?
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think… Continue reading Show Me the Numbers!
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? buy synthroid online synthroid no prescription Ultimately, it doesn’t matter.… Continue reading Success Rates for Big Data, Survey Research & Ethnographic Research
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my… Continue reading Make Your List and Check It Twice — for Questionnaire Design
When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects… Continue reading Training to Rock at Market Research
If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because… Continue reading Open-ended Questions: Fantastic or Frustrating?
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel:
Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in… Continue reading Observe, Ask, Analyze — Enhance Your Qualitative Research Skills
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
