Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? buy vilitra online buy vilitra no prescription generic ” “What if we… Continue reading What Makes Conjoint Analysis Compelling?
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into… Continue reading Segmenting for Success
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t… Continue reading Planning to Use Social Media for Research? Read This First
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to… Continue reading Ditch the Paper
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success
Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that… Continue reading What’s Your Superpower?
Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be… Continue reading Behavioral Economics: It’s your choice…or is it?
What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According… Continue reading Zillow, John Deere and Facebook Use R, Do You?
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think… Continue reading Show Me the Numbers!
