Social desirability bias is one of those hidden risks that can quietly undermine the quality of market research data. In essence, it’s when respondents provide answers they think are more… Continue reading How to Get Honest Answers: Combating Social Desirability Bias in Surveys
We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track… Continue reading Introducing Our 100 Essential Market Research Acronyms Series
We’re thrilled to introduce our new and improved Free Trial for Research Rockstar eLearning! Whether you’re looking to sharpen existing skills or explore new areas, our expert-led courses are designed… Continue reading Announcing Our New and Improved Free Trial for Aspiring Research Rockstars
Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial… Continue reading Introducing IDI Rockstar Pro: For Amazing IDI Interviews
A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,… Continue reading Introducing the New and Improved Student Dashboard
Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is… Continue reading Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses
In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into… Continue reading Discovering Deep Customer Insights with JTBD
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization
We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses
