19 Essential Statistics for Market Research Acronyms

For market researchers working on survey projects, you likely have at least a moderate understanding of the statistics we use to summarize and analyze results. However, with so many acronyms… Continue reading 19 Essential Statistics for Market Research Acronyms

25 Essential Qualitative and Quantitative Market Research Acronyms

Have you ever found yourself in a meeting with fellow Market Research & Insights professionals, where everyone else is tossing around acronyms that leave you scratching your head? It can… Continue reading 25 Essential Qualitative and Quantitative Market Research Acronyms

How to Get Honest Answers: Combating Social Desirability Bias in Surveys

Hand drawing Question and Great Idea (Business and Performance Concept)

Social desirability bias is one of those hidden risks that can quietly undermine the quality of market research data. In essence, it’s when respondents provide answers they think are more… Continue reading How to Get Honest Answers: Combating Social Desirability Bias in Surveys

Introducing Our 100 Essential Market Research Acronyms Series

We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track… Continue reading Introducing Our 100 Essential Market Research Acronyms Series

Announcing Our New and Improved Free Trial for Aspiring Research Rockstars

We’re thrilled to introduce our new and improved Free Trial for Research Rockstar eLearning! Whether you’re looking to sharpen existing skills or explore new areas, our expert-led courses are designed… Continue reading Announcing Our New and Improved Free Trial for Aspiring Research Rockstars

Introducing IDI Rockstar Pro: For Amazing IDI Interviews

Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial… Continue reading Introducing IDI Rockstar Pro: For Amazing IDI Interviews

Introducing the New and Improved Student Dashboard

A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,… Continue reading Introducing the New and Improved Student Dashboard

Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses

Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is… Continue reading Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses

Discovering Deep Customer Insights with JTBD

JTBD jobs to be done symbol. Concept words JTBD jobs to be done on wooden blocks on beautiful orange table, orange background. Business and JTBD jobs to be done concept. Copy space.

In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into… Continue reading Discovering Deep Customer Insights with JTBD

How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios