Conjoint Analysis — Confusing or Compelling?

“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. buy flexeril online buy flexeril no prescription generic Can you tell me more?”  Often… Continue reading Conjoint Analysis — Confusing or Compelling?

End of Year Holiday Listening Bundle!

The holiday season is all hustle and bustle — purchasing gifts, tending to family, updating Facebook with family updates and holiday information, and celebrating end of year successes at the… Continue reading End of Year Holiday Listening Bundle!

Newsflash: You are about to be Leapfrogged

Finger about to press a challenge button. Ambitious man motivation concept.

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…

Here’s Your Chance to Learn SPSS the Fun & Easy Way

Don’t put off learning SPSS any longer. We make learning SPSS fun and easy: learn more about SPSS training here.

Last Call for Summer Training!

Summertime is a great time for eLearning. Save a spot in one of our upcoming classes on qualitative and quantitative market research topics.

Your Purchasing Department will LOVE you for working with Research Rockstar

Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many… Continue reading Your Purchasing Department will LOVE you for working with Research Rockstar

Want Employees to Embrace Change? Train Them

As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”

How to Plan a Great 2016 for Your Market Research? The answer in five questions.

As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions now. For example:
•”Do you have brand awareness research that needs to be refreshed?”………

Yes, You Can Analyze Survey Data Using Excel

Spearheaded by Dan, we have developed a new curriculum around Excel as a data analysis tool. This training uses a flipped classroom model, supported by pre-recorded video lessons. In this model, the students watch videos as “homework” to learn the concepts. Then they meet the instructor in real-time in the virtual classroom

Quirk’s Event 2016 Workshop: Mobile Self-Ethnography

…students will learn about the new area of ethnography which allows people to basically research themselves. With mobile devices, consumers can opt-in to a research experience by taking in-the-moment picture or video content, capturing sound bites or scanning QR codes anytime or anywhere. This might just be the most promising aspect of mobility in market research.