Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!
Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!
As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?
Are you in the process of interviewing survey research candidates for your team? It’s harder than it sounds, right? Lots of applicants may think they have professional-level expertise, but precious… Continue reading How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions
The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important… Continue reading Top 10 Email Etiquette Tips for Market Researchers
We’ve had some recurring questions about the new Training Portal and the updated membership pricing, so here’s a quick summary. The new portal is live and includes details on all 28 courses, Insights Association… Continue reading Have You Seen the Updated Training Portal?
Is your 2020 already looking busy? You’re not alone in having big goals, a long-term outlook, and (for many) a flat budget. This begs the question: what options exist to… Continue reading How Do Market Research & Insights Leaders Optimize Workloads & Budgets?
[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work
Free market research eLearning trial with the world’s largest catalog of market research eLearning! We offer 25+ courses on qual and quant topics including SPSS, report writing, data viz, client… Continue reading FREE Market Research eLearning Trial
Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
