How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation. buy cytotec online… Continue reading Does Behavioral Economics Help Us to Understand Product-Related Consumer Behaviors?
Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get… Continue reading Making Your Market Research Report’s Key Findings Really Shine
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,… Continue reading Critical Thinking & Minimizing Bias in Market Research Data Analysis
Have you ever found yourself in a kickoff meeting for a new market research study, and none of the attendees are prepared? Perhaps, alas, including yourself? The meeting is going… Continue reading Avoiding Kickoff Calamaties: Practical Tips for Awesome Kickoff Meetings
“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups… Continue reading Moderating Online vs. In-Person Focus Groups: What’s the Difference?
Have you noticed that clients have rapidly rising expectations for the design and “look” of market research reports? Many of us in the market research & insights profession have, and… Continue reading Do Your Market Research Reports Need an Update? Let’s Start with Your Template
Quirk’s Chicago Event Recap by Kathryn Korostoff A big thanks to Quirk’s for another great market research event. And for hosting this one in Chicago—a great location choice judging by the crowds.… Continue reading The Quirk’s Event Chicago In 300 Words Or Less!
Career Anxiety Among Market Research Professionals Article by Kathryn Korostoff Do market research & insights professionals experience career anxiety? Of course. As do professionals from many fields—especially those that are… Continue reading Career Anxiety & The Market Research Professional
Question: Which of the following best predicts satisfaction among market research clients with their market research & insights partners? [1] Breadth of methodology options Depth of data analysis skill Excellence… Continue reading Do Market Research & Insights Teams Need to Amp Up Their Soft Skills?
The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance…
