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In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &… Continue reading [New video] McKinsey Translators or Market Researchers?
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your… Continue reading (Free Video Samples) What If You Could Analyze Survey Data Yourself, Using Excel, SPSS or R?
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…
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If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of… Continue reading New Writing Bootcamp for Market Research & Insights Professionals
Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In… Continue reading [New video] Market Research Surveys: What To Do About “Speeders”
If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there… Continue reading [Expert Interview] Ever Feel Like AI In Market Research Is Getting Over-hyped?
