Want an Insights Association Credential? Your Past Training Applies!

I have great news.  You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!

Building a Strong Foundation in Survey Research

Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not everyone who does survey research needs to know SPSS. buy… Continue reading Building a Strong Foundation in Survey Research

3 Ways to Structure Quantitative Market Research Reports

Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports

Does the Net Promoter Score Help or Hurt Your CX Program?

Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost… Continue reading Does the Net Promoter Score Help or Hurt Your CX Program?

8 Qualitative Market Research Methods For Your 2018 Projects

Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses.  And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects

Last Call for 2017 Market Research Training

We have 5 amazing courses available for December, starting at just $125!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Last Call for 2017 Market Research Training

Will Your Survey Research Get Discredited? 

Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because… Continue reading Will Your Survey Research Get Discredited? 

Is Market Segmentation or Customer Satisfaction Research in Your Future?

Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly… Continue reading Is Market Segmentation or Customer Satisfaction Research in Your Future?

Want To Watch Videos Of Actual Research Rockstar Courses?

Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?

How to Amp Up the Insights Content in Your Deliverables

Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. buy xifaxan online xifaxan no prescription… Continue reading How to Amp Up the Insights Content in Your Deliverables