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Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated… Continue reading Getting People to Use Your Market Research Results: Part 3
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It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….
…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.
