Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we… Continue reading Are you sure you’re not introducing bias? (With mini case study!)
Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If… Continue reading Level Up Your Data Game
I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others… Continue reading New England Insights Association Spring Conference Recap
Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from… Continue reading Creating Magic Moments with Qualitative Research
When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know… Continue reading Is Big Data Creating New Career Options for You?
“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the… Continue reading Landing a Market Research Internship
In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If… Continue reading A Rising Data Tide
he roles of clients and suppliers are now overlapping and intersecting in exciting new ways. Some of these new intersections are creating career advancement opportunities, and even new business and organizational structures. Some are creating pain for teams that need to adjust to the new reality….
