We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Continue reading Unveiling the Future: 10 Ways AI Can Impact Market Research Careers
Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even more… Continue reading Market Research Team Leaders: Ease Your Stress with Instant Self-Serve Staffing Rates Tool
A common deterrent to recommending ethnographic research is the task of finding participants. In the world of qualitative market research, where locating willing and qualified respondents is already a daunting… Continue reading Unlocking Ethnographic Research: 5 Tips for Recruiting Success
Whether you are a seasoned market researcher or just starting your journey, understanding how to create client-ready data visualizations is crucial for success. Recently, Instructor Kathryn Korostoff outlined the five… Continue reading Are Your Market Research Data Visualizations Client-Ready?
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If… Continue reading Important Market Research Certificate Updates & Options
Market Research meets Neuroscience! As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. However, we are often thwarted when research participants share superficial… Continue reading The Deeper Why: Subconscious Drivers of Consumer Behavior
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to… Continue reading Unleashing the Potential of Thought Leadership Research
