Daniel Kahneman’s “Thinking, Fast and Slow”: Lasting Impact on Market Researchers

For me, as a market researcher, I found the book both inspirational and practical. Its many examples lend credibility to its conclusions, and I have found myself referring to the cited experiments on many occasions. My copy’s pages are dog-eared and covered in notes. If you haven’t had a chance to read it yet, here are some reviews, as summarized by Research Rockstar intern Audra Kohler.

Jeffrey Henning & Kathryn Korostoff Are Going to Camp

Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…

Why “Marketing” is Hard for “Market Researchers”

Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?” It does strike one as odd—that a profession so driven to understand customer attitudes and behaviors, can’t seem to apply the discipline for its own marketing—and ultimately revenue-generating—benefit.

“Cheap, fast or good. Pick any two.”

Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and so on…

The 4 Killer Stats from the ESOMAR 3D Conference

In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:

AMA or MRA Annual Market Research Events: Which to Choose?

Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get frequently from Research Rockstar students and other people I run… Continue reading AMA or MRA Annual Market Research Events: Which to Choose?

Survey Scales: Market Research Fundamentals

How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points. “Please rate your satisfaction on a scale from 1 to 5, with one representing ‘not at all satisfied’ and five representing ‘extremely satisfied’.” Sometimes, though, you may see a 7-point scale instead of 5. Is 7 points an improvement? How about 11? Is higher resolution better? The answer is, “that depends”.

Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors

Is Market Research a high-stress job?

It certainly can be.

But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.

For Market Research Career Success, Embrace “Less is More”

In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.” The article points to the strength of this wisdom through ancient proverb and more recently by quoting Jim Collins, who apparently observed that, “A great piece of art is composed not just of what is in the final piece, but equally important, what is not. It is the discipline to discard what does not fit…

What Market Research Job Titles Will Fade Away?

Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?