When the Conclusion Isn’t Supported by the Methodology (and why RateStars is utter nonsense)

We sometimes have cases where the data and the conclusion seem to match, but a closer look and you realize the methodology was fundamentally unable to support the conclusion. Today’s case in point: RateStars.

To Jump or Not to Jump? Four Simple Tasks to Complete Before Committing to A Custom Market Research Project

Making business decisions is often a go or no-go situation. Typically, it’s not about choosing to wade up to your knees; it’s about either jumping in or staying on dry… Continue reading To Jump or Not to Jump? Four Simple Tasks to Complete Before Committing to A Custom Market Research Project

In-House Versus Outside-Agency Customer Interviews

It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews

You Spent 8 Hours Last Week Doing This? That Is Market Research Madness!

Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?

An Open Letter to Market Research Software Companies

Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?

This isn’t Hollywood: Ask Yourself 7 Simple Questions to Optimize Your Market Research Budget

With these seven simple questions, being the director and the critic is possible, even for a deadline-stressed market research manager.

Learning Market Research Is Important Because….

Thanks again to everyone who participated in our Ultimate Market Research Training Give Away. We loved reading all of the fantastic quotes about why learning market research is important. And as promised, we have assembled our favorites into a montage.

We Have a Winner! The Ultimate Market Research Training Give Away

Winning this drawing means that Teri can attend all of our 4-week Power Programs at no cost for the next 12 months. We are always adding new dates, and topics, so she will have lots of market research learning options

What Market Research Project Managers Can Learn From the Facebook IPO

The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.

New Market Research Training Store Offers over 25 Popular Topics in a Variety of Online and On-site Formats

Research Rockstar celebrates new Online Market Research Training store opening with the Ultimate Market Research Training Give Away Drawing; Enter for a Chance to Win a Year of Market Research Training