Alliance of International Market Research Institutes: A Pie Grows in Manhattan

Is the volume of “traditional” survey work declining, or is it simply that the volume of other methods is growing faster? In other words, the market research pie is growing, and surveys have a smaller slice of a larger pie?

New 4-Week Power Programs Coming This Spring!

Great news! Thanks to the fabulous client feedback we’ve been receiving, Research Rockstar has gone ahead and scheduled a whole new round of 4-Week Power Programs. Research Rockstar’s live, online,… Continue reading New 4-Week Power Programs Coming This Spring!

Research Rockstar Introduces New Market Research eLearning Classes

All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.

Principles of Remarkable Research: Bonus Article

It is a classic dilemma; many companies that are selling in numerous countries can only afford to do research in a subset of them. How does a market researcher deliver research with this obstacle?

What Remarkable Market Research Has In Common With Tiny Sea Creatures

Remarkable Researchers understand that markets change—sometimes quickly. And often more quickly than do companies. The implication for remarkable research is twofold:

Principles of Remarkable Research: Part 19 of 20

Remarkable research distinguishes between conclusions, hypotheses, and “directional” results—and is precise about which is which.

While it may seem obvious to you as a market researcher, it is not always clear to the audience. The person receiving the research results often makes assumptions, which may be incorrect

Principles of Remarkable Research: Part 18 of 20

Sure, the fresh insights from your thoughtfully executed project are great—but they will carry more power if they are supported by additional sources. Your audience will have much more confidence…

Principles of Remarkable Research: Part 17 of 20

Embrace Crowdsourcing As A Market Research Option Two categories of software tools are available to turn crowdsourcing into a practical market research option: idea management platforms and prediction markets. While… Continue reading Principles of Remarkable Research: Part 17 of 20

Principles of Remarkable Research: Part 16 of 20

Principles of Remarkable Research: Part 15 of 20

Sometimes this means that the remarkable researcher has to be tough. You may have to say “no,” diplomatically of course, to the client who wants too much from a single market research project.