An Open Letter to Market Research Software Companies

Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?

This isn’t Hollywood: Ask Yourself 7 Simple Questions to Optimize Your Market Research Budget

With these seven simple questions, being the director and the critic is possible, even for a deadline-stressed market research manager.

Learning Market Research Is Important Because….

Thanks again to everyone who participated in our Ultimate Market Research Training Give Away. We loved reading all of the fantastic quotes about why learning market research is important. And as promised, we have assembled our favorites into a montage.

We Have a Winner! The Ultimate Market Research Training Give Away

Winning this drawing means that Teri can attend all of our 4-week Power Programs at no cost for the next 12 months. We are always adding new dates, and topics, so she will have lots of market research learning options

What Market Research Project Managers Can Learn From the Facebook IPO

The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.

New Market Research Training Store Offers over 25 Popular Topics in a Variety of Online and On-site Formats

Research Rockstar celebrates new Online Market Research Training store opening with the Ultimate Market Research Training Give Away Drawing; Enter for a Chance to Win a Year of Market Research Training

Market Research Receptivity: You can throw the ball, but will they catch it?

Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.

Have you seen my newest market research best practices eBook, “Principles of Remarkable Research”?

This new eBook is a compilation of nineteen essays on market research best practices, as appeared in this blog. I decided to compile them and add a bit of cohesion to create a market research reference resource for anyone planning or managing market research projects.

Alliance of International Market Research Institutes: A Pie Grows in Manhattan

Is the volume of “traditional” survey work declining, or is it simply that the volume of other methods is growing faster? In other words, the market research pie is growing, and surveys have a smaller slice of a larger pie?

New 4-Week Power Programs Coming This Spring!

Great news! Thanks to the fabulous client feedback we’ve been receiving, Research Rockstar has gone ahead and scheduled a whole new round of 4-Week Power Programs. Research Rockstar’s live, online,… Continue reading New 4-Week Power Programs Coming This Spring!