Principles of Remarkable Research: Part 4 of 20

Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.

Principles of Remarkable Research: Part 3 of 20

Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the Right Answers Remarkable Research isn’t just about asking the right… Continue reading Principles of Remarkable Research: Part 3 of 20

Principles of Remarkable Research: Part 2 of 20

Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were… Continue reading Principles of Remarkable Research: Part 2 of 20

Principles of Remarkable Research: Part 1 of 20

Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology… Continue reading Principles of Remarkable Research: Part 1 of 20

“Principles of Remarkable Research” Series Starts Tomorrow

“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and… Continue reading “Principles of Remarkable Research” Series Starts Tomorrow

A Blatant Sales Pitch for Market Research Training

What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based… Continue reading A Blatant Sales Pitch for Market Research Training

3 Quick Tips for 2012 Market Research Success

December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:

Kathryn Korostoff to Present a Quirk’s Webinar: “Think Outside the Survey”

Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.

Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research

How to Select Scales & Answer Options for Your Next Online Survey

In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.

Not Attending TMRE This Year? Then Consider Market Research University Week

This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by… Continue reading Not Attending TMRE This Year? Then Consider Market Research University Week