Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were… Continue reading Principles of Remarkable Research: Part 2 of 20
Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology… Continue reading Principles of Remarkable Research: Part 1 of 20
“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and… Continue reading “Principles of Remarkable Research” Series Starts Tomorrow
What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based… Continue reading A Blatant Sales Pitch for Market Research Training
December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.
Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by… Continue reading Not Attending TMRE This Year? Then Consider Market Research University Week
Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.
Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation
