Changing Market Research Perceptions, One eBook At A Time

Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.

New Shoes & the Discipline of Insight Creation

Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation

Survey Design Boot camp! NYC, September 28th

Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th

Market Research Strategy Trends in the Fortune 500

Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500

10 Things Great Market Research Project Managers Do

10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal… Continue reading 10 Things Great Market Research Project Managers Do

Preparing to Fire Your Market Research Company (Part 3 of 3)

… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…

Testing Market Research Tools for In-House Market Research (Part 2 of 3)

As you begin to reconsider your mix of outsourced vs. buy amoxil online buy amoxil no prescription generic in‑sourced market research, it is easy to get swayed by the very… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)

From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)

These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. buy albuterol online https://petalk.com/scripts/new/albuterol.html no prescription There are four primary reasons… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)

Market Research Myopia: What the Industry Isn’t Seeing in its Own Research

“Market research firm releases pet ownership study: Forgets to survey people who own cats.”

Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?

It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.

Market Research Training: Principles of Market Research Project Management

Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).