We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor… Continue reading Customer Satisfaction Survey Results: Jumping To Conclusions
Thanks to all who provided suggestions and ideas. Your input has been instrumental in planning these next two events. For those who missed the first Twitterversity, this is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture facts, definitions, and best practices. To join the mailing list for details, agendas and updates, please sign up here. You can unsubscribe at any time.
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or… Continue reading Please Take My Survey: Getting People to Accept Your Invitation
Technology is fundamentally changing how, when, where and with whom we do research. buy wellbutrin online buy wellbutrin no prescription generic These changes fundamentally challenge the market research industry’s tired… Continue reading Technology Ran Over Our Dogma
The final presentation, when we deliver market research project results, feels like a huge accomplishment. The project is finally done! Or is it? Alas, our goal is not to deliver the results–it is to make sure our audience actually uses them.
Are you or your colleagues interested in creating great online surveys? buy strattera online https://www.phamatech.com/wp-content/uploads/2011/07/png/strattera.html no prescription Have you been meaning to take a class, but perhaps found other options… Continue reading Create Great Online Surveys: June 9th In-person Class
Recently I’ve had the experience of working with several clients who are in the not-uncommon position of being a one-person market research department. And across all of them, I have noticed a recurring challenge: they get stuck in reaction mode, much like a juggler. Let’s look at this challenge and some tactics to address it.
Is your organization doing more market research? Are people outside of the market research department becoming increasingly involved in research, either as “do it yourself” researchers or as members of cross-functional project teams? Imagine a baseball team made up of three professional ball players and six middle-aged guys from the local coffee shop. Wouldn’t those well-intentioned coffee drinkers need some practice before that first game? Well if you want your whole research team to play at their best, here are a few things to keep in mind:
