A new year can bring many things…including market research projects that may be on the horizon. We know a lot of teams have tight budgets right now, and there’s a… Continue reading How Much Do You Think It Would Cost to Have An Expert Market Research Pro Do Any of These Tasks For You?
Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or… Continue reading Closing out 2020, Starting 2021 and our Raffle winners!
For market researchers seeking a career move, sorting through job posts can be exhausting. Not helpful: job titles for those on market research & insights career paths continue to be… Continue reading Your Next Market Research Job May Not Mention “Research”
Please join us for a year-end celebration Tuesday December 29th, from 6 to 7 PM Eastern. You might even win a prize! Thanks to all who voted for the 2020 Wrap Party! This was… Continue reading Celebration, December 29th! A Toast, Raffles & Guest Co-Hosts
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these… Continue reading Is it Really Necessary to Pre-Test our Questionnaires?
Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned… Continue reading Ethnographic Research is Hot & Employers are Seeking it
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the… Continue reading Do your Qualitative Research reports look…old? And a special December Discount
Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social… Continue reading Would You Rather Be a Market Researcher…or a Fly?
Don’t forget to save your spots for our upcoming courses. There are 7 courses with real-time sessions available from now through the end of December! And as always, even if you… Continue reading Coming Soon: Market Research eLearning on Writing Quant, Data Viz and SPSS 201
