What percentage of your team’s qualitative research projects exceed expectations? What percent fall short? The brutal reality is that qualitative research is hard, and as a team leader, it’s challenging… Continue reading Building a Qualitative Research Dream Team: How to Sharpen Your Researchers’ Skills for Maximum Impact
The AI debate in Market Research & Insights is sparking strong opinions. While some advocate for near term AI adoption for its potential to drive competitive advantage and revenue growth,… Continue reading How Does Your Team’s AI Adoption Measure Up?
We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses
We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Continue reading Unveiling the Future: 10 Ways AI Can Impact Market Research Careers
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research
Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to… Continue reading Unleashing the Potential of Thought Leadership Research
In this episode, Market Research experts Korostoff and Henning get into the details on what they see as must-have skills to rise to the demands of 2022. Their picks range widely from hard skills (for data visualization and survey platform expertise) to soft skills (new report writing skills and WFH mastery), and more.
Saying that the market research profession has changed a lot in the past few years is such an understatement, it almost sounds sarcastic, doesn’t it? But there you have it.… Continue reading Career Planning Priorities for Senior Market Research & Insight Pros
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
Question: With all the investment in big data and analytics, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but… Continue reading Market Research Extremes Working Together: Big Quant + Deep Qual
