This week, Research Rockstar gave away three (3) FREE VIP memberships to readers of the QuestionPro, Survey Analytics, and Research Access blogs. Winners will have 24×7 access to classes on:… Continue reading VIP Contest Winners
This week, Research Rockstar gave away three (3) FREE VIP memberships to readers of the QuestionPro, Survey Analytics, and Research Access blogs. Winners will have 24×7 access to classes on:… Continue reading VIP Contest Winners
Online surveys are often treated as guilty, until proven innocent. The onus is on the researcher to assure the client (internal or external) that the research design is sound, the sample source is authentic, the data analysis thorough, and the deliverables error-free.
A total of 35 market research industry predictions were posted during the last two weeks of 2010. For each one, people could vote for or against the item, resulting in a net score.
They used an “a priori” segmentation model. Yup, that’s right. They went into the study with a hypothesized set of segments in mind. The segments were based on behavioral data from their existing customer database. During the presentation, this confused me. We were, after all, in a session on conducting segmentation. The process was defined as qual, leading to quant. But the speaker occasionally referred to the segments they started with…
This week, I have the honor of being a guest blogger at The Market Research Event (TMRE), one of the top US conferences for market research professionals. On each of the 3 days of conference sessions, I’ll be posting an article on the event’s blog. Time permitting, I will post additional articles here, at www.ResearchRockstar.com/blog.
I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking.
I was thrilled to see responses to the idea from great tweeps like @MDMktingSource @conversition @MargaretRoller.
Could this crazy idea have legs?
One idea: Perhaps a volunteer committee of 6 experienced researchers would get together once a month or so (virtually, of course), to review and grade questionnaires?
Computer-based training (CBT), also known as eLearning, is a time-efficient, cost-effective training option for busy professionals.
Market segmentation is all about sales and marketing ROI. The premise is that to maximize success with a large population of customers, it is best to divide it into logical subgroups. By dividing one large, generalized market into subgroups, you can fine-tune your product, messaging, promotional, distribution and related strategies to meet the specific needs of unique customer groups.
Have you been waiting to take a Research Rockstar class, but just not yet gotten around to it?
Maybe it would help if you could see what an online class looks like. So here’s a video:
Self-reported information is not perfect. But it is even less perfect in some cases than in others. Point: I can tell you from having conducted 100s of studies with IT… Continue reading Self-Reported Data is Problematic, or Worse
