Quirk’s Event Irvine (January 2018): See You There?

If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st. As always, I will be handing out Smartees (because researchers are smart!).

[YouTube] SSI and Research Now Are Merging: Should You Care?

SSI and Research Now are both significant leaders in the online panel space. buy metformin online https://www.californiaretina.com/wp-includes/sitemaps/providers/php/metformin.html no prescription   Now that they are merging, should market researchers care? buy… Continue reading [YouTube] SSI and Research Now Are Merging: Should You Care?

CX: Career Obstacle or Opportunity?

…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.

Podcast & YouTube News

Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.

Katie Clark (@InsightsGal) Joins the Research Rockstar Team!

Katie Clark (known throughout the market research socialverse as @InsightsGal) has joined the Research Rockstar team to serve as its new Vice President of Content Marketing & Strategy. In this role, Katie is leading our expanding efforts to promote skill and knowledge advancement to the market research and insights profession.

Have You Heard the Big News? A New Professional Association for Research & Insights Professionals!

The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.

Newsflash: You are about to be Leapfrogged

Finger about to press a challenge button. Ambitious man motivation concept.

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…

What new class topics should we offer in 2017?

What training topics would you like to see for the market research and customer insights profession?

Be Part of the Marketing Research Community: Attend CRC in San Francisco

Three days in San Fran with hundreds of my market research colleagues? Count me in.
The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.

Must Read for Survey Researchers from the Pew Research Center

Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research… Continue reading Must Read for Survey Researchers from the Pew Research Center