Research Rockstar students often ask, “Is it okay to ask my instructors to connect with me on LinkedIn?” Short answer: Yes. Long answer: Please do! Anyone who has participated in… Continue reading Should You Connect with Your Instructors on LinkedIn?
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many… Continue reading Your Purchasing Department will LOVE you for working with Research Rockstar
As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”
All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased, we did not include our own blog.
Click here to download our updated list of The Best Market Research Blogs now.
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them. We’ll help you move beyond stale and over-used visuals…
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.
What are BE’s implications for questionnaire structure and wording? How about for focus groups and IDIs? What are the implications for pricing research? Branding research?…
So many great market research articles, so little time.
It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses. I took seven of the articles I liked best in 2014, and worked with my amazing college intern to write synopses of them. They have now been compiled into a single document.
