An Archive of recent newsletters.
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board… Continue reading Streamlining Market Research with Effective Top-Line Reporting
As a Market Research & Insights professional, you’re juggling more than just projects—you’re juggling people. Executives, other researchers, data wizards, consultants, vendors… the list goes on. And each of these… Continue reading Wrapping Up: How Fluent Are You in Market Research & Insights Acronyms?
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3… Continue reading Master the Year-End Rush: 3 Job Aids to Streamline Your Market Research Meetings
As Market Research & Insights professionals, many of us thrive on the excitement of methodology planning, data analysis, and that “on stage” moment when we present our findings. Those are… Continue reading 21 Essential Client & Sales Communications Acronyms for Market Researchers
Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research,… Continue reading 20 Essential Marketing and Business Strategy Acronyms for Market Researchers
For Market Research & Insights professionals conducting survey projects, you’re probably already familiar with the importance of sampling and demographics in shaping accurate results. However, navigating the complexities of these… Continue reading 15 Essential Market Research Sampling and Demographics Acronyms
For market researchers working on survey projects, you likely have at least a moderate understanding of the statistics we use to summarize and analyze results. However, with so many acronyms… Continue reading 19 Essential Statistics for Market Research Acronyms
Have you ever found yourself in a meeting with fellow Market Research & Insights professionals, where everyone else is tossing around acronyms that leave you scratching your head? It can… Continue reading 25 Essential Qualitative and Quantitative Market Research Acronyms
Social desirability bias is one of those hidden risks that can quietly undermine the quality of market research data. In essence, it’s when respondents provide answers they think are more… Continue reading How to Get Honest Answers: Combating Social Desirability Bias in Surveys
We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track… Continue reading Introducing Our 100 Essential Market Research Acronyms Series
