An Archive of recent newsletters.
Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial… Continue reading Introducing IDI Rockstar Pro: For Amazing IDI Interviews
A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,… Continue reading Introducing the New and Improved Student Dashboard
Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is… Continue reading Closed Captioning Announcement: Now Available in Research Rockstar eLearning Courses
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity
As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization
We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More
