7 Strong: Meet Our Amazing Market Research Instructors

Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….

Summer Camp for Market Researchers

No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.

Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”

Spring Training for Market Researchers

March and April market research training classes.

B2B Market Segmentation is Hard. Really Hard. And We Have A Free Video To Explain Why.

B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.

Jeffrey Henning & Kathryn Korostoff Are Going to Camp

Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…

When Breaking Up (Market Research Interviews) is Hard to Do

Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.

Will This Sloppy, Boring, Error-ridden Market Research Report Do?

When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least according to Gill Wales (as stated in her article published on Research-Live.com titled Will This Do.)

Why you must train your market researchers

Imagine how your life would be if you could rely on your staff to:

Anticipate common project challenges
Specify effective project parameters….

You Spent 8 Hours Last Week Doing This? That Is Market Research Madness!

Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?

We Have a Winner! The Ultimate Market Research Training Give Away

Winning this drawing means that Teri can attend all of our 4-week Power Programs at no cost for the next 12 months. We are always adding new dates, and topics, so she will have lots of market research learning options